DIGITAL SHELF
Win the digital shelf with advanced analytics
Maximize brand visibility, enhance product placement and optimize pricing with accurate insights on your e-commerce performance. Benchmark against competitors and take quick actions to make price adjustments or improve your marketing strategy. Get detailed insights on price, promotions, content quality, share of search and product availability.
Trusted by leaders across regions, categories, and industries
ANCHANTO DIGITAL SHELFUnderstand, process and react to market dynamics, timely
Navigating crowded marketplaces is a big challenge for e-commerce brands. It’s easy to be overshadowed by competitors if you don’t monitor the factors influencing the customer shopping journey. Modern customers are well-informed and make careful comparisons while shopping. Frequent and accurate reporting of your online performance is the key to winning the digital shelf.
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PURPOSE BUILT FOR E-COMMERCE BRANDS & RETAILERSBeat your competition, defend your marketshare
Identify actions that will help you increase product discoverability, offer the best prices and protect margins.
- 01 . Defend e-commerce profits with optimized pricing
Compare prices against competitors to make quick price adjustments and ensure that you offer the best prices, and not just the lowest.
Identify category price and discount trends and learn which price segments are driving category growth.
Keep track of overpriced and underpriced products across sales channels. Get notified when competitors change prices or exceed a certain price threshold.
- 02. Maximize product visibility by monitoring share of search
Monitor trending keywords and their share of search against competitors. Identify products which are missing these keywords and update your listings.
Track keyword performance and identify low performing and high performing products. Enhance your SEO strategy by including high-performing keywords in your listings.
Identify which brands and categories are leading the share of search. Know the search ranks for products associated with them and pinpoint the reasons influencing the ranking.
- 03. Increase conversions by tracking inventory availability
Monitor product availability and ensure that bestselling products are replenished timely and low performing products are not overstocked.
Get notified when competitors launch new products on any marketplace. Align your marketing tactics by offer competing promotions or influence your product development strategy as needed.
Identify products and product variants that are selling fast and get notified when stocks are running low to replenish the inventory timely.
- 04. Attract repeat buyers with actionable consumer intelligence
Understand overall brand perception through sentiment analysis of reviews. Track product, store and brand ratings across sales channels.
Enhance product descriptions and images through comprehensive content scores. Benchmark your overall content quality against that of competitors.
Ensure content compliance by monitoring distributors and resellers for brand guideline violations.
- 05. Benchmark against competition by visualizing market share
Track overall market share and identify which factors are contributing to your performance.
Identify top performing categories and brands across sales channels. Understand which marketing levers are driving their growth.
Monitor competitor performance by tracking which brands are dominating a category.
TESTIMONIALS AND CASE STUDIESReal stories, global successes
“We were lacking interface with a lot of e-commerce marketplace and platforms. With Anchanto solutions, we found a way to grow by building the founding blocks of our e-commerce ecosystem.”
Anchanto Digital Shelf
key capabilities
Identify unauthorized sellers
Identify grey sellers who are undercutting your prices and eating up your market share.
Track category trends
Monitor GMV or units sold per category and identify the price ranges that drive category growth.
Track new launches
Track new products launched by competitors. Know when their products are out of stock or low on stock.
Track search rankings
Identify which brands, products or keywords are dominating the search results and why.
Download & share reports
Easily share reports via email by bulk exporting dashboards, enhancing team collaboration and insights.
Identify missing keywords
Know which trending keywords are missing from your product listings and update your content accordingly.
Explore competing products
Compare your products with competitors’ based on parameters such as selling price, review score, and discounts.
Create trackers for scorecards
Setup trackers for brands, products, categories and keywords that you want to monitor.
Standardize category nomenclature
Harmonize category names to match them with marketplace naming system and simplify data visualization.
ANCHANTO SOLUTIONS
Solutions including Anchanto
Digital Shelf
ANCHANTO DIGITAL SHELF Product Modules
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Dashboard
Centralized view of your entire digital shelf health covering key KPIs such as market share, brand visibility, availability and content quality.
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Pricing
Track prices by channel, categories, stores. Monitor price & discount trends and compare them with competitors.
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Sales
Monitor brand and category market share & analyze the sales performance of competitors and 3rd party sellers.
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Inventory
Track inventory availability across channels, stores, brands, sellers, competitors and categories. Know which products are out of stock or low on stock.
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Content Quality
Monitor product content quality and track customer ratings and sentiment analysis of reviews on all sales channels.
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Discover
Discover product matches, identify competing products and compare yourself against them on multiple parameters such as price, keywords, and content.
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Share of Search
Get insights into brand visibility through share of search analysis by keywords and categories. Compare your share of search with that of competitors and 3rd party sellers.
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Scorecard Tracking
Zoom into product, store and brand performance through detailed scorecards covering ranking trends, pricing and engagement metrics.
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Reporting
Generate and download custom reports by selecting the parameters of your choice.
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Notification Intelligence
Setup alerts and notifications for specific parameters and always stay updated on your online performance.
USER CATEGORIESOptimized for each type of business
- Brands and Retailers
Anchanto Digital Shelf is built for brands and retailers to monitor their online performance, compare it with competitors and help them gain an edge in crowded marketplaces. With the capabilities that the product provides, these businesses can identify the parameters that influence their sales and take quick actions to improve.
- Distributor and Enablers
Businesses who manage several brands and their end-to-end operations, can greatly benefit from digital shelf analytics. They can evaluate the performance of each brand and compare it with the brands’ competition. Additionally, they can share weekly or daily reports with brand management and add this capability to their service package.
MEDIA LIBRARY Resources and Insights
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